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What Message are Your Security Guards Sending?

For security guards in the Bay Area, projecting the right image is an essential part of getting the job done. This is also true for the companies that hire them. When adding trained security guards to your overall security plan, determining your goals and defining the image that you want these professionals to project is vital. These individuals will often be the very first people that your clients, prospective clients and associates see. Thus, you want to make sure that they are always making the best possible impressions.

The Benefits of Uniforms

In many environments, having uniformed guards will send a strong and clear message to the public. Uniforms are a sign of professionalism, training and experience. They show people that you are serious about protecting your facilities, your resources and all those who enter the premises.

They also contribute to the overall aesthetics of the environment by establishing an acceptable dress code for both employees and contractors. In many instances, there is the additional benefit of being able to capitalize on the positive reputation of a well-known Bay Area security guard company by using trained guards in branded uniforms.

Armed Guards

Having armed guards on the premises could be important if there are key team members or physical resources on site that are high in value. The addition of weapons is a strong, visual deterrent for those with unsavory intentions. It will also make your guards better able to diffuse difficult situations, stop intruders who may or may not have weapons of their own, and prevent crime.

It is important to note, however, that in certain environments armed guards could send the wrong message to the visiting public and with minimal threats, the addition of weapons may be unnecessary. Some businesses prefer guards to come clad in standard business attire such as fitted, black suits and white, button-down shirts. Ultimately, each company and organization must choose security services that are best representative of their environments, their perceived threat levels, and their goals.

For more information on security guard services, including special event security, business and residential security, and security for high-profile clientele, call ADS Guards at 1-800-794-1550. We the Bay Area’s premier security guard provider and are happy to provide you with a free quote for services.